KFC

The brand I have chosen is KFC

 

 

KFC is a fast food outlet that sells fried chicken, KFC is short for Kentucky fried chicken.

It was founded in 1930 by Colonel Harland Sanders.

It is in fact the 2nd largest restaurant chain with over 18,000 outlets in 120 different countries!

 

The start..

We were first given a brief where we had many different brands we can choose from so we can create an advert for them, these brands were:

• Hellmann's Mayonnaise
• Slim Fast
• KFC
• Levi's
• Kodak
• Air Action vigorsol chewing gum
• And many more!

 

But these brands they wanted certain things we had to include in the advert, Hellmann's said that you would have to include the 'click' of the cap in the advert as it is a squeesy bottle they wanted advertised and also you had to include 'Hellmann's makes it' somewhere in the advert. Slim Fast wanted happy looking people included in the advert and also women because that's their target audience. KFC's target audience was men so you would have to include men in the advert and also 'KFC FULLY LOADED MEAL - LOADED WITH FOOD' in the advert.